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Through my 20 plus years of experience with investing in real estate, I have learned that purchase price is where you make your money. Now, I realize that sounds so obvious that you may not even think it’s worth mentioning, but I see people overlook this simple statement so often that I’ve decided to write an entire article on just this subject. Real estate can be an emotional purchase for many people. When you fall in love with a particular property for any reason other than the cash it can generate for you, it is likely you will overpay for this asset. Real estate should be valued just like any other asset. Is the price your paying reasonable for the risk you are taking? … continue reading.












